Official Data Protection

Privacy Policy era77 – Member Personal Data Protection

Era77 values your privacy. This policy clearly explains how we collect, use, store and protect your personal information each time you use our platform.

Last Updated: 1 January 2026

256-bit
Industry-Standard SSL Encryption
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Sale of Data to Third Parties
24/7
Active Security Monitoring
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User Data Controls

The Six Core Pillars of era77's Privacy Policy

We believe your trust is our most valuable asset. Here is how era77 protects your information at every stage.

End-to-End Data Encryption

Every piece of information you send to era77's servers is protected with 256-bit SSL encryption. Your data cannot be read by third parties in transit, ensuring your privacy is fully safeguarded.

Secure Data Storage

Your personal data is stored on servers protected by multi-layered firewalls and strict access controls. Only authorised personnel may access sensitive information, and all access is automatically logged.

Full User Control

You have the full right to access, update, amend or request the deletion of your personal data at any time. era77 respects your rights as the data owner and will process each request within 14 business days.

No Sale of Data to Third Parties

Era77 has never and will never sell, transfer or disclose your personal data to any third party for marketing or commercial purposes. Your data is used solely to enhance your experience on our platform.

Minimum Data Collection

We only collect information that is strictly necessary to provide our services to you. This "data minimisation" principle ensures we do not gather excessive data irrelevant to your account needs.

Data Breach Notification

In the event of any data security breach affecting your information, era77 will notify you within 72 hours via your registered email, in line with global data protection best practices.


Era77 Full Privacy Policy

This Privacy Policy outlines era77's commitment to protecting your personal information. It applies to all services provided through the era77 website and app. By using our platform, you agree to the practices described in this policy.

1Introduction

Era77 ("we", "Platform" or "era77") is an online gaming platform committed to protecting the privacy of every member who uses our services. This Privacy Policy is established to ensure you have a clear understanding of how your personal data is collected, used and protected.

We comply with all applicable data protection laws, including Malaysia's Personal Data Protection Act 2010 (PDPA). As the data controller, era77 takes full responsibility for the processing of personal data collected through this platform.

Note: This Privacy Policy should be read together with the era77 Terms and Conditions. In the event of any conflict between the two documents, this Privacy Policy shall take precedence on matters relating to personal data protection.

2Data Collected

Era77 collects various types of information depending on how you interact with our platform. The following are the categories of data we collect:

Data Category Example Information Primary Purpose
Identity Data Full name, identification card number, date of birth, document images Identity verification (KYC) and legal compliance
Contact Data Email address, phone number, residential address Account communications and security notifications
Financial Data Bank account number, bank name, transaction history Deposit and withdrawal processing
Technical Data IP address, browser type, operating system, device Account security and fraud detection
Usage Data Game records, betting history, login patterns Service improvement and responsible gaming compliance

We do not collect any categories of sensitive data such as health information, political views, or religious beliefs unless specifically required and you have given explicit consent.

3How We Use Your Data

Era77 uses the personal data collected for the following legitimate and transparent purposes:

  • Account Management: Creating, verifying, and managing your account, including processing registration and any required KYC verification.
  • Transaction Processing: Processing all deposits, withdrawals, and financial transactions in your account securely and accurately.
  • Platform Security: Detecting and preventing fraud, money laundering, account abuse, and other suspicious activity.
  • Customer Support: Responding to your enquiries, complaints, and support requests effectively.
  • Platform Communications: Sending important notifications related to your account, security, promotions, and policy changes via email or SMS.
  • Legal Compliance: Fulfilling legal obligations, including reporting to the relevant authorities when required by law.
  • Service Improvement: Analysing usage patterns in aggregate to improve the user experience and develop better new features.

Marketing Preferences: If you do not wish to receive marketing communications from era77, you may withdraw your consent at any time by contacting our support team. Withdrawing consent will not affect your account's core services.

4Data Sharing

Era77 does not sell, rent or trade your personal data. However, there are limited situations where we may need to share your information with certain parties:

  • Payment Providers: Transaction details that must be shared with payment service providers such as banks and digital wallet operators to process your deposits and withdrawals.
  • Technical Service Providers: Technology companies that help us operate the platform, such as cloud services and cybersecurity providers, are bound by strict confidentiality agreements.
  • Legal Authority: Government agencies, regulatory bodies or law enforcement authorities when lawfully required by court order or applicable legislation.
  • Identity Verification: A third-party KYC service provider used to verify member identities for anti-money laundering compliance purposes.

All third parties that receive your data from era77 are bound by strict data protection agreements and are only permitted to use that data for the stated purposes.

5Data Security

Era77 continuously invests in the latest security infrastructure to ensure your data remains protected at all times. Our security measures include:

  • 256-bit SSL Encryption: All communications between your browser and era77's servers are protected with industry-standard 256-bit SSL encryption.
  • Two-Factor Authentication (2FA): An additional security layer that ensures only you can access your account, even if your password is compromised.
  • 24/7 Monitoring: Our security team monitors platform activity around the clock to detect any threats or unauthorised access.
  • Data Segregation: Sensitive data such as financial information is stored separately from general profile data with distinct access controls.
  • Regular Security Testing: era77 conducts regular penetration testing and security audits by independent experts.

Shared Responsibility: While era77 takes all reasonable steps to protect your data, security also depends on your own practices. Ensure your password is strong, unique, and not shared with anyone. Enable 2FA for maximum protection.

6Data Retention Period

Era77 only retains your personal data for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. In general:

  • Active account data is retained for as long as your account remains active and for a period of 7 years after account closure for financial compliance purposes.
  • Financial transaction records are retained for 7 years in compliance with Malaysia's anti-money laundering legal requirements.
  • Security logs and access records are retained for 2 years for security investigation purposes.
  • Customer support communication data is retained for 3 years from the date of last interaction.

Once the retention period expires, your data will be securely deleted or anonymized so it can no longer be linked to your identity.

7Your Rights

As an era77 user, you have the following rights regarding your personal data:

Right of Access

You may request a copy of all personal data we hold about you at any time.

Right to Rectification

You may request the correction of any inaccurate or incomplete personal data.

Right to Erasure

You may request the deletion of your data, subject to legal obligations requiring the retention of certain records.

Right to Object

You may object to the processing of your data for direct marketing purposes at any time.

Right to Data Portability

You may request your data in a machine-readable format for transfer to another platform.

Right to Restrict Processing

You may request that we restrict the processing of your data under certain circumstances permitted by law.

How to Submit a Request: To exercise any of the above rights, please contact the era77 support team via Live Chat or email. We will process your request within 14 business days and may require identity verification before doing so.

8Cookies and Tracking

Era77 uses cookies and similar tracking technologies to enhance your experience on our platform. There are several types of cookies we use:

  • Essential Cookies: Cookies required for core platform functions such as login, session security, and language preferences. These cookies cannot be disabled.
  • Performance Cookies: Collecting information on how you use the platform to help us improve overall performance and user experience.
  • Functional Cookies: Remembering your preferences and settings, such as your preferred language and display theme, to provide a more personalised experience.
  • Analytics Cookies: Helping us understand platform usage patterns in an aggregated and anonymised form for service improvement purposes.

You can manage your cookie settings through your browser at any time. Please note that disabling essential cookies may affect certain features on the era77 platform.

9Children's Privacy

Era77 is a platform exclusively for adults aged 18 years and above. We do not knowingly collect, store or process any personal data from individuals under the age of 18.

If we find that we have collected personal data from someone under 18 years of age without valid age verification, we will take immediate action to delete that data and close the relevant account. If you believe a minor has registered an account at era77, please contact us immediately.

10Policy Amendments

Era77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, legal requirements or new technological developments. When significant changes occur, we will:

  • Updating the "Last Updated" date at the top of this page.
  • Sending notifications to your registered email address for material changes.
  • Displaying a clear notice on the era77 homepage for at least 30 days after the changes take effect.

Your continued use of the era77 platform after any amendments are published constitutes your acceptance of the revised Privacy Policy. If you do not agree with the amendments, please discontinue use of the platform and contact us to close your account.

11Contact Us

If you have any questions, concerns, or complaints regarding era77's Privacy Policy or how we handle your personal data, our data protection team is ready to assist:

  • Live Chat: Available 24/7 on the era77 website — the fastest way to get an immediate response.
  • Email: [email protected] — dedicated to privacy and data protection enquiries.
  • Telegram: Reach us through era77's official Telegram channel for further assistance.

Our team communicates in Bahasa Malaysia, English, and Mandarin. We are committed to responding to all privacy-related enquiries within 5 business days.


Join era77 – Play Safely, Your Data is Protected

Era77 is more than just a gaming platform — we are a partner you can trust. Register today and enjoy a safe, transparent and responsible gaming experience alongside more than 500,000 members across Malaysia.

SSL 256-bit PDPA Compliant No Data Sales Secure KYC Sensitive Data 24/7 Support

era77 is an entertainment platform for adults aged 18 and above only. Play responsibly.


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